2024 Spring > GRAD > mbamkt > mbamkt 673
Marketing Communications
Course #: mbamkt 673
Description:
This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.
Pre Requisites:
Pre-req = MBAMKT 670 and Graduate degree student in Management
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 12123 | - |
Kunz,Werner Hermann | On-line course | |
|
Session:
Spec Prg1
Class Dates:
01/22/2024 - 05/08/2024
Capacity:
30
Enrolled:
25
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MBAMKT 670 and Graduate degree student in Management
Course Attributes:
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